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The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".This central economic work conference is even more clear. Next year, we will focus on expanding the scope and implementing the "two new" policies, innovating diversified consumption scenarios, expanding service consumption, and promoting the development of cultural tourism. Actively develop the starting economy, the ice and snow economy and the silver-haired economy.

In short, it is the products released for the first time, the new formats, new models, new services and new technologies introduced for the first time, including the first store economy that has attracted much attention in the market in recent years.Chain development: The starting economy not only pays attention to the first activity, but also emphasizes the whole chain development process, including the complete system of research and development, release, display, promotion and sales of new products.What is the starting economy?

Compared with the first store economy, the connotation of the first-time economy is richer. Study times said that there is a big difference between the first-time economy and the first-store economy. The first-store economy refers to an economic form that uses the advantages of resources to attract domestic and foreign brands to open stores in the region for the first time, so as to achieve the optimal coupling between brand value and regional resources, thus having a positive impact on the regional economic development. The first store can be the first store in the world, the first store in China, the first store in the region, etc. Through the opening of these first stores, consumers can be provided with more diversified and personalized choices, and at the same time, business innovation and upgrading can be promoted.However, the starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.Chain development: The starting economy not only pays attention to the first activity, but also emphasizes the whole chain development process, including the complete system of research and development, release, display, promotion and sales of new products.